The Emperor's new clothes


We all remember the fairy-tale of a vain Emperor who was told that his clothes were to be made of a very special fabric that only intelligent people could see. He took the risk of being naked in front a crowd only because he was too scared of admitting he wasn't able to see anything. By trying not to be considered less intelligent than others, he ended up making a fool of himself.

Likewise, fashion tells people what to wear today. However, instead of only fabric, fashion sells much more. It sells glamour. That is what fashion is essentially made of. The only problem is that, like the Emperor's new clothes, such glamour is often non-existent.

Like the Emperor, people would rather take the risk of being stripped off all real glamour, when wearing non-existent fashion imposed glamour, than being considered people who are not fashion intelligent. That is how anti-glamorous the fashion glamour actually is.

The latest trends redefine glamour all the time. They are fashion's scoundrel tailors. But they are much worse than the tailors of the Emperor's fairy-tale because, instead of fooling only one person, they fool millions of people who are going out assuming that they are covered in glamour when they are actually not. They are too afraid of rejecting this so-called fashion glamour in order not to look as if they lack fashion knowledge.

I want to portray naked people trying to get dressed by the various ways that this deceit happens. The first set of photos would show a person trying to cover its body with lots of shops bags perhaps in a street supposed to be fashionable such as Oxford Street. The second set would show a person at home covering its body with a computer that was on a fashion website. The third set would show a person covering its body with a TV broadcasting a fashion show. The fourth set would show a person covering its body with fashion magazines. The person will be eating the pages as well as if literally consuming fashion.

They would all be trying to get dressed with fashion and, therefore, the promise of glamour, while actually being naked, like the tale of the Emperor. Design clothes are not enough to make you look glamorous. Trends are not enough to cover your body with glamour. Those are tales told by fashion.
After all, fashion is a modern fairy-tale. A fairy-tale of deceit.